for the baker

Fondant Reviews

Sylvia Weinstock, the Queen of cakes, once said “I don’t do fondant.” Well I guess she’s changed her tune, because I see a lot of her work around and it’s all fondant.

Let’s face it: When it comes to achieving a perfectly smooth finish on a cake, nothing beats fondant. Nothing.

Some people object to the taste of fondant. In his book Ace of Cakes, Duff Goldman states that fondant is meant to be peeled off, not eaten. I disagree. If it’s not meant to be eaten, why put it on a cake? My objection is to the gumminess of the fondant with the crumb of the cake. It’s the two textures that I dislike, not necessarily the taste.

Fondant is the only component of my cakes that I don’t make from scratch. I’ve been using the same brand for years, but I wanted to find out if there was another that would work better for me. So, I conducted a decidedly non-scientific study of five brands of fondant. Here’s what I rated them on:

Consistency. It is important that your fondant look, taste, feel, and work the same every single time so you know what to expect. (Which is exactly why I purchase my fondant. Homemade fondant is completely unpredictable.) Every batch should yield the same results. If some batches are overly stretchy while others are completely dry, it makes for a very frustrated baker (and sometimes a very sad looking cake).

Texture. I want my fondant to be smooth and pliable, but not too smooth or pliable. It has to have a good amount of elasticity, but shouldn’t shrink back when it’s rolled out. It has to stand up to kneading and can’t be too buttery soft in my hands, but it has to be easy to work color into.

Working Time. Quality fondant gives you a significant amount of time to work with it before it becomes too dry. Cheaper fondant dries out too quickly.

Taste. I mean, come on, people are eating this stuff.

Here are the results in order of best to worst. I must emphasize that this is strictly subjective and based on the criteria that I feel are most important. I recommend conducting your own test to determine which fondant works best for you.

#1: Satin Ice Fondant. There are several reasons Satin Ice is the fondant of choice for many bakers. It’s consistent and easy to handle with a mild taste and superior working time.

#2: Bakel’s Pettinice. A close second to Satin Ice, Pettinice is reasonably consistent (although I once got a batch of their gumpaste that never dried) with a pleasant taste. It can be difficult to find in large quantities (Pfeil & Holing sell a 15-pound bucket) and was somewhat softer than I prefer.

#3: MASSA. A relative newcomer on the scene, Massa is distributed exclusively by Albert Uster Imports and was developed in conjunction with Nicholas Lodge. I would describe Massa as a bit gritty but with good flavor. Perhaps it was because their sales rep gave me a sample in a plastic bag (rather than an air tight container), but I found it a bit dry and therefore hard to smooth.

#4: Fondx. I know Fondx is Bronwen Weber’s fondant of choice, but I thought it had a chemical-like taste and was just way too stretchy. (Of course, she might like that quality in a fondant.) Have you ever made your own pizza dough, and no matter how you roll, pull, beat, or stretch it, it just keeps going back to its original shape? That was my experience with Fondx. It was just too elastic for me.

#5: Wilton. Although Wilton’s Ready-to-Use Fondant is easy to find and very consistent, it dries out way too quickly. I actually really like the bubble gum-like flavor and sugary crunch of the Wilton fondant. However, while it can be significantly cheaper than some of the professional brands, it becomes excessively dry and crumbly, rendering it unusable, so any savings is quickly lost.

Not tested: Fondarific (which claims to have an “unlimited worktime”) and Choco-Pan (made with white chocolate). According to their website, “Choco-Pan® covers at a rate nearly double that of traditional rolled fondants at a competitive price.” Sounds like a must-try to me.

Many people ask me whether or not fondant can be refrigerated. A while ago (and more recently than I care to admit) after a particularly harrowing delivery, extremely high temperatures, and my first unhappy bride, I contacted my friend Melody of Sweet and Saucy Shop to tell her about the ordeal. She mentioned that she refrigerates her fondant cakes. I had always learned that you can’t refrigerate fondant, but Melody said it was fine, and she was right.

Today, I refrigerate all my cakes after they’re covered in fondant. To avoid condensation, I set my refrigerator to the lowest possible temperature to minimize the difference between the refrigerator temperature and the air temperature. Ron Ben Israel, my culinary hero (and boyfriend, unbeknownst to him), actually had a custom humidity-controlled refrigeration system built in his studio (which is why he’s my boyfriend). That said, condensation will form on the cakes when they’re taken out of the fridge, particularly on warm days, but I find that it evaporates rather quickly. It is imperative that you not touch the cake while it’s still wet or your fingers will stick and you will see fingerprints, even after it dries. (Note: I don’t refrigerate my sugar flowers. Because the petals are often very thin, any amount of water or condensation would weigh them down and cause them to wilt.)

I would love to hear your thoughts on the different fondant brands. Please feel free to share.

 

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That’s So Pretty, but What’s Up with All These Fake-Me-Out Photoshoots?

“That’s so pretty, but what’s up with all these fake-me-out photoshoots?” was an actual comment someone left on a blog that posted a mock-wedding photoshoot. The comment really got me thinking about the recent preponderance of photoshoots. So, here’s whats up.

According to some source I can’t remember, 80% of brides today rely on the internet to plan their wedding and only 20% on print media, while just five years ago 80% looked to wedding magazines as their main resource and 20% to the internet. A quick google search of the term “wedding planning blog” reveals over 6 million results. While startup costs for a print magazine can be prohibitive, it’s very inexpensive (even free) to start a blog, which explains the abundance of wedding blogs. Of course you have your top ten or so blogs, but really there are tons, all competing for your attention, and all constantly in need of new content. Enter the photoshoot.

No one is trying to fake you out. I promise! Although wedding blogs may have started as a way to feature actual weddings, since they’ve become brides’ main source of planning, their role has become more that of a magazine. Blogs feature photoshoots just like magazines do, and generally use the term Real Wedding in the title of posts featuring, well, real weddings.

Photoshoots present a wonderful opportunity for wedding professionals to showcase their work. As a cake designer, I get to challenge myself, try out new designs and techniques, work with new people, and get professional photographs, all without the pressure of an actual wedding. The person styling the shoot gets to pick the team and have a real hand in the creative process. Photoshoots are also a good way to realize concepts that you can’t explain to clients without a visual. The bookshelf alter in the photographs below is a good example. Megan, the designer, conceptualized it but couldn’t explain it to her clients. Now she has professional photographs to show them just what she means.

This was featured on 100 Layer Cake. (And yes, it’s a photoshoot.)


Design, concept and styling: Megan Gray of Honey and Poppies
Make up: Stacy Bisel
Photography: Jessica Claire

Are you a wedding professional interested in a photoshoot? Here are some guidelines for putting together a shoot.

1/ Formulate your idea. Gather ideas for inspiration and create a mood board. Go to your local hardware store and collect paint chips in your color palette. Clip photographs from magazines that contain elements you want to incorporate. Have a clear, concise, fully fleshed out concept.

2/ Assemble your team. Contact people whose work you admire and want to be associated with. Be careful and be selective. A good team can enhance the best attributes of your work, but a team that’s unprofessional, inexperienced, or untalented can make your work look worse.

3/ Pitch your concept to blogs. Bloggers who are familiar with your work will often agree to publish it before they even see the pictures, but if it’s your first shoot you may have to show them your photos first.

4/ Meet often with your team. Make sure that everyone understands his or her role and is on the same page.

5/ Don’t forget the small stuff. It’s the stuff that no one wants to do, but will ensure a successful shoot. Create mock-ups of the design before your shoot, and leave enough time to make changes or corrections. (What’s worse than arriving at the shoot only to realize that the invitations say Staurday instead of Saturday?) Make a timeline. Have a backup plan. Communicate often with your team.

6/ Have a critical eye–but not too critical. We’re all our own worst critic, and it’s important to be objective. However, you want to show your best work. So, before you submit your work anywhere, be sure to proofread it and have others proofread it as well. Properly credit anyone involved in the shoot. Ask friends, family members, and other wedding professionals to look at your photographs and critique them. Choose the 30 or 40 photos that best represent your work. Once you’re satisfied with the results, you are ready to submit to blogs.

7/ Be selective and patient. Think about your target audience and market, and create a list of blogs that best meet your needs. While it might be nice to get published on one of the bigger, mainstream blogs with a nationwide following, if you’re after a different clientele, it might not be your best choice. Most bloggers want original content, so submit to your first choice first. If they reject your submission, go to your next choice, and so on. I don’t advise submitting multiple blogs at once.

Good luck. I look forward to seeing all the brilliant, creative, and inspiring ideas you come up with.
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Readers’ Questions Answered

When I first launched my blog, I really wanted it to serve as a resource for bakers and brides, but it seems I have less and less time to document my process. That said, when a reader emailed with the following questions, I thought the least I could do is answer them here.

1. Should baked cake layers, unfilled, ever go in the freezer? I read conflicting opinions. If not, how early should I bake the cake layers?

You are absolutely right: There are conflicting opinions. I have a friend who swears she can taste a frozen cake a mile away. I also know a very well-respected cake designer who freezes her unfilled cakes after she bakes them. I’ll admit that my younger self may have even frozen a cake or two, but I would never do it now. For me, optimal taste and freshness are just as important as design, and I won’t compromise my culinary integrity by freezing a cake. I just can’t chance it.

So, here’s my timeline. Let’s assume I am making a fondant-covered cake for a Saturday wedding. I would:

  • Bake my cakes as late as possible on Thursday afternoon and allow to cool for two hours
  • Fill and crumbcoat on Thursday as soon as my cakes have cooled
  • Refrigerate crumbcoated cakes until firm, then cover in plastic wrap and refrigerate overnight
  • Early Friday, ice again with buttercream and refrigerate until firm
  • Once firm, cover in fondant and refrigerate (yes, I refrigerate my fondant-covered cakes) until ready to decorate

Remember that fondant firms up and seals in the cake’s freshness. If I were using buttercream, I wouldn’t bake a cake for a Saturday wedding until Friday morning.

2. What is your favorite type of buttercream to use? Does one stand up in the heat best? I’ve been using Swiss meringue buttercream and it started melting at wedding.

My favorite type of buttercream is classic French buttercream. I use Rose Levy Berenbaum’s recipe from The Cake Bible, and it is absolutely heavenly. It does not, however, do well in the heat. I actually find that Swiss meringue buttercream is more stable, and does better in high temperatures. Still, I always recommend fondant because of its stability. Clients are often surprised by how pleasant fondant tastes–I always try to offer a fondant sample at my tastings–and since fondant firms up, guests who don’t like the taste or texture can easily peel it off. Also, because of the way wedding cakes are cut in concentric circles (see diagram below), only the servings on the outside ring will get fondant on the top and the sides. Slices from the inner circles will only have fondant on top.

If a client insists on buttercream–and some do–it is important that they know about any possible issues with melting. I have it written into my contract that it is the client’s responsibility to ensure that the cake is kept in a cool area away from direct sunlight.

I really enjoy hearing from readers, and am happy to answer all your questions, so keep ‘em coming. Best of luck in all your baking ventures.

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A Jessica Claire Workshop Produced by Duet Weddings

I recently created a cake for a wedding photography workshop hosted by Jessica Claire. Rebecca Stone of Duet Weddings styled the shoot. Below are the images she used for inspiration.

When Jessica mentioned that for her “more is more”, I took that as my cue to go crazy. Thanks to Lissette Q, one of the workshop attendees, for these photos of the cake.



It’s always interesting to see how different photographers interpret images. To view Jessica Claire’s photos of the cake and setup, visit her recent feature on Style Me Pretty.

Tip for the baker:
Vertical stripes can be difficult. I like to let them dry slightly before applying to the cake so they don’t lose their shape.
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The Buttercream Debate

I recently read this quote by Kerry Vincent, director and co-founder of the annual Oklahoma Sugar Art Show (also known for her role as the super uptight judge of the Food Network Cake Challenge): “We MUST preserve the art of buttercream. There are too many people who push some material in a mold, slap it on a cake and think that makes them a cake decorator.”

Ouch.

I shudder to think what Ms. Vincent would have to say about the recently released Cricut Cutter for cakes (pictured at left). According to their website, “[t]he Cricut Cake™ Personal Electronic Cutter is specifically designed for decorating cakes, cupcakes, cookies, and confections in no time at all. Just choose a shape, a size, and press ‘cut’. Decorating like a professional has never been faster or easier. Bon Appetit!”

There is an ongoing discussion on the Cake Central forum about whether the Cricut Cutter will render professional cake designers obsolete. Leah S. posted the following: “I think [the Cricut Cake™] is the worst thing that has happened to caking ever. It is destroying the creativity and artistry of what we do.”
Another perturbed cake designer wrote “If everything is made by machine or mold, where does the talent come in?”

Me? I’m not worried. Lot’s of people think cake design is easy. Indeed, a well-designed, well-executed cake can look deceptively simple. But think back to the first cake you made. I bet it didn’t look at all like the cakes you see on TV. I like what costumeczar posted on the Cake Central forum: “Just because you cut the shape out with a machine doesn’t mean the cake will look good. There will be plenty of cakes that look like a monkey iced them with cricut shapes slapped on…Cakewrecks, watch out!”

Pablo Picasso, perhaps the best known artist of our time, was actually a classically trained artist. His earlier work bore little if any resemblance to his later work. Although plenty of people look at Picasso’s later work and think they could easily replicate it, his early works show his technical capabilities.

And a more recognized Picasso, Self-portrait (1907):
For me, fondant is to buttercream what is digital is to film. They say that to truly understand digital photography, you have to first understand the nuances and technical aspects of film. Same is true for cake. Fondant won’t correct a flawed cake. The cake designer must first ice the cake perfectly smooth with buttercream.

When I started cake decorating 15 years ago, I worked exclusively with buttercream, and I was damn good at it. Today, I work almost exclusively with fondant. And you know what? I love it. I don’t care what Kerry Vincent says.

I’ve seen plenty of fondant cakes that lack artistry, but I’ve seen a lot of buttercream cakes that lack artistry too. I don’t think the medium determines the inherent artistic value. Working with buttercream is certainly a skill, but so is design. Skill with a piping bag does not necessarily translate into a well-designed cake. A beautiful cake employs both the mechanics and the design.

I’m excited about the new Cricut Cutter. I love the idea of adding new techniques to my repertoire and the endless design possibilites. Who knows? Maybe we’ll see a buttercream backlash in which buttercream becomes trendy all over again. That’s fine. I’ve got my piping bags all ready.
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Zoo Animal Cupcakes

This is a lengthy introduction to the zoo animal cupcakes I recently made, but here goes. My daughter Mia was born with hip dysplasia. For the first several months of her life, she had to wear a brace that kept her legs splayed out like a frog. So, we called her The Frog. The name took on a life of its own: She became Froggie, then Frogalina, and even had her own Froggie theme song. The nickname sounds callous, I know, but the best nicknames usually are. (Take for instance, my 6’8″ brother-in-law, “Stubby”, who earned his nickname as a teenager after blowing off three fingers with a homemade bomb.)

Cute frogs are hard to come by, but when Mia was about six months, I found this card at the Papyrus store on 2nd Street in Long Beach and bought it thinking I might use the design for Mia’s first birthday. We ended up going with a very different theme, but I kept the card in my inspiration file. So, when a client called and asked for zoo-themed cupcakes for her son Dante’s 2nd birthday, I knew exactly what design I would use. Here’s the card:

And here are the cupcakes:

PS: Mia no longer wears the brace, and has earned a new nickname: The Maniac.

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The Wedding Cake: Big Dreams on a Small Budget

Size does matter, especially when it comes to your wedding cake. For many brides, the bigger the better. Perhaps you’ve always dreamed of a five-tier cake, but the reality of your budget won’t allow it. Not surprising. In today’s tough economy, many brides are forced to find creative ways to stretch their budget, and get more for less. Below are five practical and relatively inexpensive ways to make your wedding cake appear bigger.

1/Increase the Number of Tiers. In a traditional wedding cake, each tier increases in diameter by 4″, so a cake for 100 guests typically has three tiers: 6″, 10″, 14″. Let’s say you have your heart set on a four-tier cake, but you only have 100 guests. Adding an 18″ tier would be cost prohibitive, not to mention extremely wasteful. By decreasing the difference in size of each tier, you could have a four- or even five-tier wedding cake to serve 100 guests. For a five-tier cake, the diameter of the tiers would be 5″, 6″, 7″, 8″, and 9″. The less space between the tiers, the taller and leaner your cake appears.

Keep in mind that this also gives your cake a more streamlined, modern look. Notice the difference in the two cakes below. Both serve 100 guests. The one on the left is a traditional, three-tier cake with three inches between each tier. The one on the right has only a one-inch difference.

2/Elevate your Cake. Another way to increase the grandiosity of your cake is to lift it.

Cake plateaus are more traditional looking, have wider bases, and usually come in gold or silver. (They tend to be pricey, but you can recover almost all of your money by reselling on ebay.)

The term cake plate and cake stand are used interchangeably to mean a plate on a pedestal. Cake stands range from antique to vintage to brand new, with looks ranging from traditional to modern. One caveat of a cake stand: A standard cake stand will accommodate a cake up to 10″ in diameter, while the largest tier of a typical wedding cake is anywhere from 12″ to 18″. Be sure to confirm with your baker the size of your largest tier before you purchase a cake plate so you know it will fit.

A traditional cake plateau (left) and a reproduction milk glass cake plate (right):

Make your own. There are many creative ways to create your own cake stand, but there are some challenges. First, wedding cakes can be extremely heavy–hundreds of pounds–and you have to make sure that your structure can support the weight. Also, your stand should be proportionate to your cake in both height and diameter, so check the dimensions with your baker. Lastly, some designs look better in theory than in practice. Although a glass vase filled with lemons and used as a cake stand might sound like a great idea, it doesn’t mean that it will have the visual appeal that it does in your head. Purchase some dummy cakes in the sizes of your tiers and play around with different ideas before you invest a lot of time and money (not to mention emotion) into your DIY cake stand.

3/Add a Faux Tier. Many cake designers are happy to add a faux (or fake) tier to your wedding cake. Since faux tiers are non-perishable, the designer can work on it weeks in advance (at his or her leisure), so they are generally less expensive than a real tier.

4/Add a Cake Topper. Vintage wedding cake toppers can be found at flea markets, garage sales, or your grandma’s attic. Ebay always has interesting finds as well (just search “wedding cake topper”). Adding a topper will give your cake more height, creating the illusion of a bigger cake. We found the custom toppers below on etsy.com:

5/Use a Smaller Table. The larger your table, the smaller your cake will appear. A cake with a 12″ bottom tier would be dwarfed by a 60″ round table. Using a smaller table will make your cake seem bigger in proportion.

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Cake How To: Old, New, Borrowed, Blue

Years ago, I made this cake with purple hearts strung on ribbon. It was on my website for a while until I finally got sick of it or was embarrassed by it, I can’t remember which, and took it down.

(“Oh, but Erica,” you say. “How could you be embarrassed by such perfection? Such genius?” Look closely. See how the edges are rounded? How light in color the top two tiers are? How the sides of each tier bulge out? That’s how.)

I did the purple heart cake many years ago, and I totally forgot about it until recently when I saw a similar cake on Eat Cake Be Merry. I’ve wanted to do an Old, New, Borrowed, Blue cake for a while, so I thought I’d revisit my original design.

A few simple steps include:

1. Color fondant and cut out small discs. (I used the second smallest cutter in the Ateco round set.)

2. Trace cutter onto paper to create template.

3. Determine where holes should be.

4. Mark holes on fondant discs with pointy object. (I used floral wire.)

5. Make holes using tip # 4 (or larger) while fending off baby Mia.

6. Allow discs to dry overnight or longer. Then string onto ribbon.

7. Use FMM Tappits to cut out letters. (Tappits can be very hard to work with. Click here and scroll to the bottom of the post for some tips and tricks.)

8. Fend off Mia again.

9. Apply to cake with royal icing and enjoy.

This cake won’t make it to my website–it was much cuter in my imagination–but it’s nice to see how much my work has improved since the purple heart cake.
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Buttons and Brides

I am very visual. Give me a picture, and I’ll create a cake to capture the feel, flavor (no pun intended), and design of the image. I recently collaborated with Carter and Cook, an event styling company in San Diego, to create a cake for a bridal luncheon photo shoot around this inspiration:

Several artists worked on the shoot: Amy, from the Wedding Chicks, coordinated the project and Jessica Claire took the photographs. Leigh Ann, from The Floral Lab, designed the flowers and Lori, the artist behind Paper and Thread, created the invitations. Ink and Button provided the hair accessories for the shoot.

The team met at Cafe Mimosa in San Clemente, California to scout out the locale and finalize the design concept. We agreed to incorporate some tangerines and buttons into the design.

I love making cakes for photo shoots. I love the freedom to create anything I want within a given design framework and to interpret the concept in whatever way I choose. Here, I created a centerpiece cake and four miniature versions of the centerpiece cake.

I made everything you see on the cake–from the flowers to the buttons to the lemons and kumquats–out of fondant.

And here are some other cute shots.

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Tier I: Introduction to Cake Design Course

I am pleased to announce my new course, Tier 1: Introduction to Cake Design. The course begins on Sunday, 4/11 and continues for four consecutive Sundays until 5/2. Classes are from 10am to 1pm.

In this introductory course, you will learn the basics of cake baking, icing, and design. Students will bake, fill, frost, cover and decorate cakes using a variety of techniques including fondant, royal icing, and gumpaste. Students learn classic French and Italian buttercream recipes and two cake recipes as well as how to fill, frost, and cover a cake with fondant.

Materials are included. For more information, or to sign up, please visit my website: http://ericaobrien.com/classes. I am limiting the class to four students so I can give each student individualized attention. Please contact me with any questions.

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