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Our Grand Opening and Our Grand Opening Cake!

There are benefits to living in a small town, such as knowing all the guys at the town buildings department by name (no lie: Bob, Bill, Jim, Joe) and that when you open a business and hold a grand opening, like we did on April 25th, the town arranges a ribbon cutting ceremony and sends the mayor. We even got press coverage! (Okay, it was this article in the Hamden Journal, but still.)

Here we are (me on the right, my sister on the left) with Mayor Scott Jackson. And the official golden ribbon-cutting scissors.
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Our grand opening turned into a little fête of sorts. Of course the cocktails helped.

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My consultation studio is now mostly finished, with the exception of the completely bare walls. My brother-in-law took this shot.

And my friend Brooke of Brooke Allison Photography took these. She is a wedding photographer and is rapidly becoming one of the top photographers in Connecticut. Keep your eye on her.

 

I created a special cake for the grand opening. I covered the cake in pink (one of my logo colors), made gold bunting for three of the tiers (I went through a serious bunting phase about a year and a half ago that thankfully passed. This was just a brief relapse.) and hand-cut the plaque and letters. (Photos by Brooke Allison Photography.)

The community has been so supportive, and we feel extremely fortunate to be in such a great place. Thank you so much to all of you who stopped by, and thank you to those of you who wanted to but, for whatever reason, couldn’t. Don’t worry : we plan to be here for a long, long time.

Special thanks to Brooke Allison, my husband and children, my mom, sister, Scott, Zachy and Kody, and Frank. Love you guys.

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The Best Cake Tips I’ve Learned Along the Way

I started decorating cakes in 1995 and have picked up some really great tricks along the way. Some I learned from other cake artists, either by reading their books, taking their classes, speaking with them directly, or even watching them on t.v., and some I figured out on my own. I’m happy to share them here with you.

1. Smooth first. Rolling fondant smoothly is a skill unto itself, and it can be difficult to avoid minor irregularities when you roll by hand. If you use fondant, you most likely already use smoothers on your fondant-covered cakes, but you can also smooth fondant before you apply it. Once you’ve rolled the fondant, while it is still lying flat on a hard surface, use your smoothers to work out any bumps and eliminate any air bubbles. Source: Melody Brandon (www.mysweetandsaucy.com)

2. Set color by steaming. When used correctly, petal dust can really bring sugar flowers to life, but it can also give them a chalky, matte appearance. To reduce the dusty look and work the color permanently into your petals, boil some water and gently wave your sugar flowers over the steam for a few seconds. (I’m very accident prone, so I always set a strainer on the pot so that if I drop my sugar flowers they don’t end up in the water.) At first the flowers will appear quite shiny, but the sheen will almost completely disappear. Note that this method will also slightly deepen the color, so be sure to experiment first. Source: Jacqueline Butler (www.petalsweetcakes.com)

3. Keep a paint fan deck handy. Most brides have pretty definite preferences when it comes to color, but “peacock blue” can mean different things to different people. I’ve found computers to be unreliable for color matching, since colors on computer screens can vary greatly. Instead, I keep a paint fan deck in my office so that clients can tell me on the spot what color they want. This also saves them a trip to Home Depot for a paint chip. You can purchase Benjamin Moore fan decks online for about $15. Source: Erica OBrien

4. Refrigerate fondant. Whoever said fondant can’t be refrigerated obviously never traveled to Malibu, CA via the 405 Freeway on a blazing hot summer afternoon. (You can read more about that cake fiasco here.) Although some condensation might appear on your fondant cakes when they’re taken out of the fridge and exposed to warmer air (making them quite tacky to the touch), the condensation eventually evaporates and the fondant returns to its original matte finish. Just be sure not to touch it during the sticky stage or you’ll leave fingerprints.  Source: Melody Brandon (www.mysweetandsaucy.com)

5. Use convoluted foam mattress pads to absorb shock.  That’s right: I said convoluted foam mattress pads. You know exactly what it is–that egg crate-shaped foam used to add extra cushioning to your bed–you just never thought to use it with your cake. Since bumps, pot holes, or bouncing during cake delivery can all cause damage to cakes, it is important to minimize the shock. Placing foam padding beneath your cake board will help cushion the blow and protect your cakes from damage. Source: Nancy Kay (http://www.nkconfections.com/)

6. Try scalpels. X-acto blades are great for cutting fondant, but the sharpest blades available are the scalpels that surgeons use. You can purchase disposable scalpels online. They come in all different shapes and sizes and are quite inexpensive, so you can experiment until you find one that works for you. Source: Elisa Strauss (www.confetticakes.com)

7. Use blue painters tape on fondant. When I need to apply a horizontal band to my fondant, I first apply blue painter’s tape just below where I want the band. If the tape is not straight, simply take it off and start over. The tape acts to guide the application of the fondant band and ensure that it is level. It adheres just enough to remain in place, but peels off easily without pulling the fondant beneath it. Source: Mary Maher (www.thecakegirls.com)

8. Use vodka. Because of its high alcohol content, vodka evaporates very quickly and won’t dissolve the sugar in your fondant (unlike water), making it ideal for liquefying powdered food color and diluting paste coloring for painting on cakes. Vodka can also be used to wipe away stray marks and mistakes on your cakes. Moisten a paper towel with vodka and gently take away dirt and marks. For smaller areas, wrap paper towel tightly around a toothpick. I buy the largest, cheapest bottle of vodka I can find. Source: Charm City Cakes

9. Use foamcore instead of cardboard. Although convenient, pre-cut cardboard rounds absorb a lot of fat from cakes, weakening the cardboard’s structure. I use foamcore instead. It’s pricey, rough on blades, but nothing beats its sturdiness. Source: Colette Peters. (colettescakes.com)

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Cake for The Knot Magazine

Last year, I wrote about a cake with pleated pinwheels that I proposed to Bride’s magazine. The cake was inspired by something I had seen in Martha Stewart, and in the sketch (and my imagination) it was beautiful, with shades of peach, ivory, buttercup and pink. Once I executed it in sugar, however, it was lackluster at best, and the Bride’s editors passed on it.

I couldn’t let the idea of the pinwheels go though, and when The Knot asked me to do a cake–and left the design and colors completely up to me–I decided to revisit them. This time, I proposed a cake with more vibrantly colored pinwheels in an ombré that would pop against a white cake, as seen in the sketch below.

The Knot editors liked my idea, and so I hand-delivered the final product last spring to their offices. This time, the design really worked, and so does the photo by Devon Jarvis (to whom I am extremely grateful for sending me this high res image):
 
 
The photo appeared in The Knot magazine’s Spring-Sumer 2012 New York edition.
 
I’ll end with this: If you’ve been reading my blog for a long time (or, for that matter, a short time) or if you know me personally at all, you know I never say this, but…I love this cake!
 
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We’ve Been a Little Busy

After much anticipation (and years in the making), we’ve opened our retail shop. Okay, it’s not exactly “ours”. I call it our sister shop, and it’s quite literally my sister’s shop. My sister Jessica, The Soup Girl, and I share the commercial kitchen in the back of the house. The front is divided between her retail area and my consultation studio, but I’m selling my cupcakes on her side.

Since part of my personal mission is to educate the world about what a good cake/cupcake should actually taste like, retail is proving the perfect forum for me. Although most bakeries–even some high end cake design studios–bake from mixes and purchase large vats of “buttercream” that often contain no actual butter, we bake everything from scratch and use real butter. All of our fruit flavors are made in-house by reducing the whole fruit with sugar until all that is left is intense, concentrated fruit flavor. We use really good quality chocolate (Callebaut), fruit purees (Boiron), and vanilla paste (Nielsen-Massey). We sold out of every single cupcake the first two days we were open. (I’ve since increased production to keep up with demand.) Apparently Hamden, CT was just waiting for a quality cupcake.

We officially opened last Thursday, and I would describe the experience as exciting, exhuasting, exhilarating, and emotional. (Megan, if you’re reading this, forgive the alliteration. It was completely unintentional.) The neighborhood we’re in is extremely welcoming, and so many people came out to show their support. We couldn’t be happier with the location.

Below, some photos of The Soup Girl’s retail shop, our staff, and me and my absolutely fabulous intern working on some cupcakes. I’m saving the photos of my studio until it’s completely finished.

And if you’re in the neighborhood, please stop by!

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Two New Cakes for the Vera Wang App

When you get an email from Anne Chertoff asking you if you want to contribute to the Vera Wang app, you jump on the chance and respond immediately with an emphatic Yes! Yes! Yes! Unless, of course, you’re me, in which case you think the email is just some mass marketing form letter and ignore it completely. Then, luckily, Anne Chertoff persists and emails you again to say she hasn’t received anything back from you, at which point you realize this is real and then you respond with Yes! Yes! Oh, if you’ll still have me, yes! And that’s the true story of how I came to make two cakes for Vera Wang’s new itunes app.

Eric Hildebrand, the stylist on the project, collaborated with Anne Chertoff, the Project Manager, and the Vera Wang art director to conceptualize several vignettes that would feature a Vera Wang dress, flatware, china, stemware, and a cake.

Eric sent over photos of the dresses and collages of the concept and asked me to present sketches. The most challenging part for me was creating a design that was true to my style but also worked with Vera Wang’s classic, sophisticated designs.

The first scenario was The Modernist and featured the Fiona dress in white with orange accents and parrot tulips.

The Modernist cake sketch originally featured three square tiers (I ended up adding a fourth tier but I can’t remember why) because I thought squares more contemporary than round. I incorporated the pleating from the dress and pops of orange found in the invitation around the plaque and dots on the pleats and edible parrot tulips.

In the end, the art director nixed the orange dots in the sketch so the pleats were plain white, and my lovingly hand-crafted gumpaste parrot tulips were replaced with real tulips.

Johnny Miller was the photographer on the project. You’ve definitely seen Johnny’s work before in Martha Stewart’s magazines and books, and while he obviously has a gift for bringing food to life through photographs, it is his personal work that really moves me. His photos are artistic and emotional, and the subjects seem so real (even when they’re not). There’s a rawness to his work that makes it accessible and not pretentious. I’m proud to say I’ve had my work photographed by him.

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The Romanticist scenario featured the Hanna dress, shades of mauve, and platinum.   

The cake I sketched was three tiers of ivory with a cluster of sugar roses and platinum scroll work.

I ended up with a fourth tier on this cake too. My sugar roses were beautiful, but were again replaced with real roses. (I still have them though and might need to photograph them in the future.) I do love this photo.

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Special thanks to Anne and Eric for being so easy and wonderful to work with, and to Johnny Miller for capturing my work so beautifully.

Project Manager: Anne Chertoff
Stylist: Eric Hildebrand
Photography: Johnny Miller

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Demystifying Cloth Covered Wire

Cloth covered floral wire is used in cake design for wiring large petals on gumpaste flowers and for arranging edible flowers and leaves on cakes. If you’ve ever been utterly baffled by the way wire is sized, here’s a good way to remember it. Picture a very small ring, about a quarter the size of a wedding band. Now imagine sticking cloth-covered floral wire through it. You would obviously be able to fit more smaller wires through it than larger wires. That’s what the wire gauge indicates: the number of wires that would fit in a small ring. So, a wire gauge of 26, for example,  indicates that you would be able to fit 26 wires in the ring. A smaller gauge wire, like 18, is a bigger wire, because you would only be able to fit 18 of them through that same ring. The bigger the gauge, the more you can fit in the ring, so the smaller the wire. And the smaller the gauge, the fewer you can fit in the ring, so the bigger the wire. I hope that helps.

Floral wire can generally be found in gauge 16 – 32. I find that use 18 – 24 most frequently. I I always sort of grabbed at wires randomly, until I purchased one of Scott Clark Woolley’s flowermaking DVDs. In it, he outlines the various size wires and their uses. I find it very helpful, so I’m sharing it here.

16, 18: heavy flowers with many petals such as roses, ranunculus, peonies

20, 22: stem work

24: medium flowers, single-cut larger flowers

26: small flowers (individual hydrangea petals, jasmine), petals (such as rose petals)

28: small petals, leaves

30, 32: fine work, such as baby’s breath and small leaves

Happy caking!

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How I Got Started in Cake Design {Part II}

Growing up, we usually got ice cream cakes for our birthday parties. (My mom was always really good about ordering them in advance so we could special-order the flavors we wanted rather than having to settle for the pre-made ones.) Although I remember not liking cake much–it wasn’t until I was much older that I understood how good a cake made from scratch and filled with French buttercream can be–you couldn’t tell from this picture of me in 1973 at four years old:

Okay, so I started cake design with Wilton, and I was pretty good. (You can read How I Got Started Part I here.) I got a really solid foundation from the Wilton classes, but I was well aware that Wilton is sometimes frowned on in the cake industry as somewhat amateurish, and, truth be told, it made me self-conscious. So I went on to take more professional-level classes at various schools in New York City. I remember once, at a gumpaste flower class at The New School, the instructor asked us to introduce ourselves and tell a little about our cake design backgrounds. I sheepishly mentioned that my only cake design experience thus far was with Wilton, to which she replied–and I’ve always been grateful she said this–”Everyone starts with Wilton!” I never felt self-conscious about my humble beginnings again.

I was introduced to fondant at a store in Jackson Heights, Queens, where I bought a lot of my supplies. Fondant had already gained popularity in South America, and was widely used in England and Australia. I liked the look of fondant and took the class. This was my first fondant cake (again, very Wilton), for my sister’s baby shower. My nephew (my sister’s first ”baby”) is almost 10 now, so I guess I did this about 11 years ago.

Once I had the designing down, I had to tackle the baking. At first, I used box cakes. Real cakes seemed too intimidating, and besides, everyone told me they liked my cakes better when I used Duncan Hines. (With all those yummy artifical flavors and preservatives, could you blame them?) I finally took a cake baking class at ICES, and realized that the problem was both my technique and my recipes. Cake baking, unlike cookie baking or other types of cooking, is a true science. There’s no such thing as eyballing measurements, adding a pinch here or a tweak there. All of the ingredients in a cake interact in very specific ways, each causing different chemical reactions, so it is absolutely imperative to follow a cake recipe exactly and measure accurately. That said, just because a recipe is in print, doesn’t mean that its been tested or is even very good. It took a lot of experimentation to find recipes that worked for me. I didn’t invent my own (although my carrot cake does have a secret ingredient), and I am happy with the recipes I now use.

I specifically remember that this cake, from 1996, was a Duncan Hines yellow cake.

An old boyfriend bought me my first KitchenAid, and it served me well until, at age 35, I met my soon-to-be husband. He was 25, lived with his dad, worked only part-time, and owned his very own KitchenAid. I fell in love and moved to California to be with him, bringing my KitchenAid along with me. (We eventually sold mine for fear that it would bring bad karma.) I got a job teaching at a high school in Los Angeles and made the mistake of announcing to my students on the first day that I was from New York, thinking they’d find me cool. Instead, things rapidly deteriorated into a Biggie Smalls vs. Tupac style rap war, with me representing the east coast and my students the west. You’d be amazed how often our coastal difference surfaced, and my focus on New York history only confirmed their suspicion that I thought the east coast superior. (The fact that I was teaching early American history and most of it takes place on the east coast was a moot point.) I went home crying almost every day.

This is where the zaniest, craziest thing I ever did for cake comes in. You can read more about it here.

I’ve been at it for about 15 years, and I’ve come a long way. At first, I did cakes for free, for $10, for coworkers, for family, and for friends. I practiced for 10 years before I had the confidence to do it professionally. Once, when a magazine contacted me and asked if I had any designs inspired by family heirlooms, I lied and said yes. I made four cakes in a day, had my husband photograph them, and got three of them published. I’d be lying if I said I’ve never had a disaster befallen one of my cakes (more about that in a future post), but I’ve learned so much from every single one. And the best part is, I’m still learning.

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A Forest Wedding

Working with Rebecca Stone of Duet Weddings is always a little intimidating. You see, she’s a true designer. I can tell because I always have to google some aspect of whatever concept she pitches.(I can also tell because I’ve seen her house and it’s gorgeous!) This time, she emails and says that she’d like me to create a cake that incorporates a faux bois pattern (huh?) and guinea feathers (wuh?). “No problem,” I write back, and then promptly hop online to find out what exactly that means and how to execute it.

The cake was for a photoshoot and was recently featured on oncewed.com. I was very excited to work with Jose Villa whose work I really admire (and who, I’m happy to report, loved my cake!).

Here’s the inspiration Rebecca sent over.

 

And here’s the cake, complete with a faux bois pattern (that’s wood, by the way) and a fondant guinea feather.

And here are some other photos taken by Jose Villa.

Photography: Jose Villa Photography
Cinematography: Joel Serrato Films
Lighting: Bella Vista Designs
Table settings: Small Masterpiece

Invitations: CEVD
Hair & Makeup: Fiore Beauty
Dress: Oscar de la Renta via B Hughes Bridal
Florist: Flowerwild
Design/Styling: Duet Weddings
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A Jessica Claire Workshop Produced by Duet Weddings

I recently created a cake for a wedding photography workshop hosted by Jessica Claire. Rebecca Stone of Duet Weddings styled the shoot. Below are the images she used for inspiration.

When Jessica mentioned that for her “more is more”, I took that as my cue to go crazy. Thanks to Lissette Q, one of the workshop attendees, for these photos of the cake.



It’s always interesting to see how different photographers interpret images. To view Jessica Claire’s photos of the cake and setup, visit her recent feature on Style Me Pretty.

Tip for the baker:
Vertical stripes can be difficult. I like to let them dry slightly before applying to the cake so they don’t lose their shape.
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Buttons and Brides

I am very visual. Give me a picture, and I’ll create a cake to capture the feel, flavor (no pun intended), and design of the image. I recently collaborated with Carter and Cook, an event styling company in San Diego, to create a cake for a bridal luncheon photo shoot around this inspiration:

Several artists worked on the shoot: Amy, from the Wedding Chicks, coordinated the project and Jessica Claire took the photographs. Leigh Ann, from The Floral Lab, designed the flowers and Lori, the artist behind Paper and Thread, created the invitations. Ink and Button provided the hair accessories for the shoot.

The team met at Cafe Mimosa in San Clemente, California to scout out the locale and finalize the design concept. We agreed to incorporate some tangerines and buttons into the design.

I love making cakes for photo shoots. I love the freedom to create anything I want within a given design framework and to interpret the concept in whatever way I choose. Here, I created a centerpiece cake and four miniature versions of the centerpiece cake.

I made everything you see on the cake–from the flowers to the buttons to the lemons and kumquats–out of fondant.

And here are some other cute shots.

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