Although I’d like to think it’s because I’m just spectacularly talented that I’ve been doing so much print work lately, I know the real reason is my proximity to New York (where many magazine publishers are located) combined with my willingness to deliver a cake for a shoot with very little notice. Most recently I did a shoot with BRIDES Magazine entitled Luxe for Less. The idea was to show two different yet similar cake designs, one of which was more expensive than the other, and provide visuals to explain what caused one cake to be more pricey than the other.
I pitched three concepts. The first was a berries and herbs design that I conceptualized for a different BRIDES shoot last year. They didn’t like it then and I guess they don’t like it now, because it didn’t get selected.
The second concept featured (very poorly drawn) hexagons, which I’m convinced are very trendy right now although I can find no evidence of this. Perhaps it was the ridiculously disproportionate top tier on the Luxe cake (the cake on the right in the sketch below), but they passed on this one too.
For my final design, I chose a gold quatrefoil pattern and paired it with pink sugar flowers. The BRIDES editors made a minor adjustments to the color palette (from gold to yellow), and this one was the keeper.
The cake was featured in the April/May 2013 issue.
I also asked Brooke Sforza to photograph the cakes for me. Here you can vividly see the quatrefoil outline cutouts (made using two custom cutters, both the same shape but in different sizes) and pink sugar ranunculus and hydrangea in the Luxe version.Read More