After much anticipation (and years in the making), we’ve opened our retail shop. Okay, it’s not exactly “ours”. I call it our sister shop, and it’s quite literally my sister’s shop. My sister Jessica, The Soup Girl, and I share the commercial kitchen in the back of the house. The front is divided between her retail area and my consultation studio, but I’m selling my cupcakes on her side.
Since part of my personal mission is to educate the world about what a good cake/cupcake should actually taste like, retail is proving the perfect forum for me. Although most bakeries–even some high end cake design studios–bake from mixes and purchase large vats of “buttercream” that often contain no actual butter, we bake everything from scratch and use real butter. All of our fruit flavors are made in-house by reducing the whole fruit with sugar until all that is left is intense, concentrated fruit flavor. We use really good quality chocolate (Callebaut), fruit purees (Boiron), and vanilla paste (Nielsen-Massey). We sold out of every single cupcake the first two days we were open. (I’ve since increased production to keep up with demand.) Apparently Hamden, CT was just waiting for a quality cupcake.
We officially opened last Thursday, and I would describe the experience as exciting, exhuasting, exhilarating, and emotional. (Megan, if you’re reading this, forgive the alliteration. It was completely unintentional.) The neighborhood we’re in is extremely welcoming, and so many people came out to show their support. We couldn’t be happier with the location.
Below, some photos of The Soup Girl’s retail shop, our staff, and me and my absolutely fabulous intern working on some cupcakes. I’m saving the photos of my studio until it’s completely finished.
And if you’re in the neighborhood, please stop by!