Marketing Archives - Erica O'Brien https://ericaobrien.com/category/marketing/ Recognized by Martha Stewart Weddings as one of America's top pastry pros, Erica O'Brien creates trendy designs and bakes with lots of butter and love Thu, 01 Dec 2022 14:45:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://ericaobrien.com/wp-content/uploads/2022/12/ericaobrien.com-favicon-150x150.png Marketing Archives - Erica O'Brien https://ericaobrien.com/category/marketing/ 32 32 Top Tips for Anybody Getting Involved in Marketing https://ericaobrien.com/tips-getting-involved-in-marketing/ Thu, 01 Dec 2022 14:45:08 +0000 https://ericaobrien.com/?p=2014 There are a number of different things that all businesses will need to consider when it comes to being successful. These vary depending on the industry you operate in; however, one of the most important aspects is that you will need to know how to market yourself. Thanks to the...

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There are a number of different things that all businesses will need to consider when it comes to being successful. These vary depending on the industry you operate in; however, one of the most important aspects is that you will need to know how to market yourself.

Thanks to the rise of digital marketing, there are now a number of different ways that organizations can market themselves. This is a good thing, but it also means that it is tough for newbies to get involved – and competition is rife. If this sounds like you, then you’re in the right place; this article will discuss some advice pointers you should keep in mind if you’d like to start marketing your business more effectively.

Know Whom You’re Marketing To

Source: pinconsulting.co.rs

The first thing that you need to establish is whom you are marketing to because this is going to have a massive impact on how you catch their attention. Marketing methods vary depending on your audience; for instance, a younger audience is going to be a lot more drawn to the likes of social media.

On the other hand, if you are trying to sell to people with higher net worth, such as business owners, then you are going to need to find the right resources that will allow you to get your product in front of them. A good example is a website such as https://howtoadvertiseonsiriusxm.com/ – which will assist you when it comes to marketing to different business owners and key decision-makers.

Try Using Drip Campaigns

Drip campaigns can be very effective as they are essentially a sequence of posts that are sent both automatically and at scheduled times that can be triggered by whatever you like. For example, if you have a yoga studio and a new lead joins your emailing list, you could have a trigger action so that they are immediately sent your offers list.

Drip campaigns can be very effective because it means that people will be notified about what you do and why you can benefit them when they are most in need of your product.

Optimize Your Site

Source: crazyegg.com

There are millions of searches on Google every single day; if you can get yourself to the top of that search engine, you know that your website is going to be seen by a large number of people. For this reason, you need to try and ensure that you are optimizing your website’s content to be SEO friendly. This means using keywords frequently and naturally so that when people look up terms that pertain to your business and the industry that you operate in, your organization will be one of the first ones to come up.

However, the dreaded ‘keyword stuffing’ technique should be avoided, as search engines punish content that commits this big SEO no-no because it reduces readership value and only serves to appease the Google algorithm, not humans. You should also try starting a blog on your website for the same reasons, as it will help your organization appear in search results pages when people search for these keywords.

 

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IT Security Audits – Are They Worth it? https://ericaobrien.com/it-security-audits/ Tue, 26 Apr 2022 10:49:53 +0000 https://ericaobrien.com/?p=1387 It is not uncommon to go from day to day and not think about an IT security audit. After all, the general human view is “if it isn’t broken, don’t fix it”. However, your IT in your company may be broken and you may not even know it. What happens...

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It is not uncommon to go from day to day and not think about an IT security audit. After all, the general human view is “if it isn’t broken, don’t fix it”. However, your IT in your company may be broken and you may not even know it. What happens next when hackers sneak through the back door of your computer system is something you never want to deal with.

You should know the ins and outs of an IT security assessment/audit and why they are so vital to your company. That should be your first step towards recognizing that your company needs an audit/assessment soon.

The Bigger the Target, the More Likely the Attack

Hackers and techno-terrorists rarely go after businesses that are only operated by less than five people. The money and the payout just aren’t there. What they want is to squeeze big companies into giving them a king’s ransom to release the companies’ IT departments.

The bigger the company is, the more likely it will come under attack. This includes some non-profits and public organizations that process thousands of files of data and millions of dollars annually. If a hacker thinks there is even the slightest chance of getting rich or mining enough data to resell on the Dark Web, he or she will do it.

Patient or Customer Information Is Worth More Than Gold

Source: hsph.harvard.edu

Another reason why hackers salivate at the chance to attack is because your company or business handles millions of transactions with customer or patient personal information. Social security numbers, passwords, addresses, telephone numbers and more are all key to hackers getting a big payday.

This kind of information can be sold for millions of dollars on the Dark Web if enough information is mined from your computer system. Buyers on the Dark Web use the data they buy from hackers to steal identities and set up fake accounts to steal even more money. Don’t let the source of financial ruin for clients or patients be your IT department.

Your Firewall Isn’t Enough

Hospitals and military bases may use firewalls on their computer systems, but the truth is that a hacker that is particularly good at navigating around or through firewalls isn’t going to be stopped. It may just take longer for him or her to break through.

If you are not performing frequent and adequate audits of your hardware and software applications, you are leaving your company exposed to a lot of risk and major losses. Hospitals that are attacked by hackers using ransomware often lose millions of dollars in operations costs and lawsuits by patients when the entire hospital comes under technical siege.

You can prevent that with first hiring really good IT people who know how to prevent these attacks. Then hire IT auditors who can stop the attacks from happening once the hackers have already made their way into the system. If it gets so far as a hacker making a demand for payment, an auditor can figure out how to shut down and shut out the hacker without losing data.

Your Computer Savvy Cousin Isn’t Enough Either

Source: newworldtech.io

Hiring somebody to fill an IT position with your company should be more than just hiring somebody that knows things about computers and navigating back doors into your system. It should be more than somebody who can reboot and troubleshoot your computer too.

Don’t hire someone simply because they have a degree in IT management. Hire an IT security audit specialist or company that is extremely knowledgeable and has a ton of experience with audits and hacker prevention. Hire someone who knows how to look for code that hackers use to get in and out of your computer system undetected. That’s the person who can find out if hackers have entered your system and stolen anything of value.

Compliance with Cybersecurity Laws

There are laws and regulations in place to protect both businesses and consumers from cybercrimes. However, if you are not in compliance with the requirements stated in said laws and regulations, you could be charged with criminal negligence and could have a criminal records in sites like lookupinmate.

First and foremost, become familiar with what these cybersecurity laws expect you to do. Then hire the right company or person to handle your audits and risk assessments. The assessor/auditor can tell you right away what you are doing wrong and what you need to do to be compliant. You will be expected to make those changes to protect your company and your consumers or face penalties.

Risks You May Not Even Know Are Risks

Source: ifflab.org

The law does not accept ignorance as an excuse for crime. This also applies to cybercrime. Understanding what risks your company’s IT department is facing will help you understand what is at stake.

For example, setting up a new computer system or setting up a new computer to add to an existing system is a risk. It becomes a risk the minute you fail to install all of the right protocols and preventive measures and have the entire system checked for “open cyber-doors”. Your tech person has to make sure that all the computers and the entire system are extremely safe and well-protected.

Additionally, you need disaster recovery programs to protect company data. An excellent disaster recovery program stores vital information and data out of reach of a hacker.

If your system should still come under attack in the future, or a natural disaster damages vital computers, the recovery system can reboot all saved data on other computers connected to your system. The downside is that there’s a risk involved and the risk is ensuring proper protection.

Another risk is working remotely and using a personal laptop or computer to connect to the work system. A hacker can use your personal computer to get to the company computer, and then you really have problems. During an audit, the assessor/auditor can find out how many personal computers link to the work system and how many of those computers put your company’s system in danger.

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6 Useful Staging Tips and Tricks to Sell Your House Faster https://ericaobrien.com/tips-to-sell-your-house-faster/ Tue, 15 Mar 2022 09:21:36 +0000 https://ericaobrien.com/?p=1038 Whenever realtors talk about organizing your house, they’re alluding to a strategy for setting up a property available to be purchased on the land commercial center. Organizing is intended to grandstand a property’s extraordinary resources, dazzle purchasers, and put it on sale rapidly at the most elevated conceivable cost. With...

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Whenever realtors talk about organizing your house, they’re alluding to a strategy for setting up a property available to be purchased on the land commercial center. Organizing is intended to grandstand a property’s extraordinary resources, dazzle purchasers, and put it on sale rapidly at the most elevated conceivable cost.

With such a huge quantity to acquire, it’s an honest plan for vendors to speculate energy and sweat into composing their property, and luckily, a substantial ton of the most effective organizing tips don’t want burning through a truckload of cash. Whether or not you’re merely getting ready to sell or are trying to feature new life to a stale posting, bring a look at these 6 back home arranging tips and make changes which will facilitate your property sell faster and for additional cash. However, the best greenery for home staging is very crucial if you want to put your house on sale faster.

1. Cleaning

Source: apartmenttherapy.info

Keeping a perfect property displays to the serious purchasers that the property has been in great hands. Cleaning must be done in all the house parts, from floors to roofs. The fundamental point of keeping a spotless house is to make all that look fresh out of the plastic new.

Assuming there are no new kitchen appliances, it would be ideal to ensure that current appliances remain spotless. The bathroom should also be kept clean, from the shower area to the face washing channel and the secret places behind the latrines.

2. Depersonalize

Remove all personal photographs, souvenirs, and crafts off of the refrigerator so that potential buyers can see your home for oneself. As much as possible, store clothes items and make sure washroom countertops are clear (aside from hand sanitizer, of course). Separate all of the playing equipment, as well as anything else that is particularly intimate or evocative of the original occupants of the space.

3. Dispose of Messiness

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A mess occupies endlessly room sells. Make your accommodation look greater and more alluring by altering it down to only the fundamentals. You don’t need to dispose of items perpetually, however, you ought to surely be bringing them together and getting them out of the place of residence. This incorporates any un-occasional garments (no compelling reason to swarm your front lobby storage room with winter coats in the late spring), a large portion of your style (you can keep a couple of select pieces assuming they’re inconspicuous or moderate), papers, games, and basically whatever else that you don’t require on an everyday premise.

Purchasers will be opening your storerooms to take a gander at their capacity potential, so take as much time as necessary there eliminating however many random and non-pivotal things as you can. The less mess you have in the space, the greater it will look and the really engaging it will be to purchasers.

4. Add Functional Office Space

Nowadays, more individuals telecommute, and self-coaching is becoming more common, so a piece location is certainly vital for your potential customers. If you might not have a complete room to devote to a piece area, carve off an alcove in another place, a corner of the parlor, or perhaps a storeroom.

5. Characterizing Rooms

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It’s also critical to ensure that each area and place has a defined meaning. It teaches purchasers how to make the most of their property’s space. A finished loft may be used as a workspace, a finished storm cellar can be used as a playroom, and a rubbish area can be used as a visitor space.

The buyer is unlikely to be pleased with just the space for comparison, but he should ensure that every single room in the house is ready to use. Balcony chairs, alcoves, morning dips, nooks & crannies, and other large places are included.

6. Outside

The initial impression is crucial in general. As a consequence, check allure might impact a buyer’s interest in touring your residence. All of your grass, trees, supports, and other trees and shrubs should be meticulously cut down.

The property’s entrance walkway should also be maintained tidy. The front and secondary passage mats can be replaced. Another brilliant method to make the most of your outside area is to add house furnishings like screened porches to your patio.

Our Final Verdict

A speedy home deal can be rushed and distressing. Selling a home as-is to a money purchaser can be more straightforward to sell it rapidly. Nonetheless, organizing the property can improve its allure, making it all the more exorbitant. The tips above can take you through some organizing thoughts to expand your home’s worth for a speedier deal.

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5 Best Practices for Real Estate Lead Generation https://ericaobrien.com/real-estate-lead-generation/ Fri, 21 Jan 2022 10:23:27 +0000 https://ericaobrien.com/?p=867 Realtors and real estate agents rely on lead generation to attract and convert potential home buyers. Lead generation helps to grow sales and stay ahead of your competitors. Advancement in technology has greatly impacted marketing in the real estate sector. However, a lead generation comes with its own set of...

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Realtors and real estate agents rely on lead generation to attract and convert potential home buyers. Lead generation helps to grow sales and stay ahead of your competitors. Advancement in technology has greatly impacted marketing in the real estate sector.

However, a lead generation comes with its own set of challenges, such as finding the best sites and software to use. Employing effective lead generation strategies can improve your marketing efforts and increase sales. Here are some best practices for real estate lead generation.

1. Reach out to your Sphere of Influence

Source: entrepreneurshipinabox.com

A sphere of influence for a real estate agent comprises all the connections you have in the industry. It can include current and previous clients, friends and family, or industry leaders and investors.

Your sphere of influence is a crucial referral source for new clients. You can grow your sphere of influence by introducing yourself to the people around you and letting them know what you do, and you are available for business.

There are other ways you can increase your sphere of influence, including taking advantage of social media, diversifying your outlets, utilizing direct mail marketing, and hosting events. When starting your career in real estate, your sphere of influence can help you kick start your career.

The people you know can give you warm leads and be your quality assurance. They can also help you reach more people, including sellers and buyers that you wouldn’t otherwise reach or know.

Your sphere of influence has a mere exposure of effect, making it effective in generating new leads. Your exposure brings about familiarity, which leads to trust. It starts with people that already know and trust you. Letting them know about your job and what you can do for them can lead to more sales.

Additionally, your friends are likely to tell their friends about your work, and these connections can boost your business. Ensure that you have a meaningful engagement with your sphere of influence to earn their referrals.

2. Real Estate Farming Postcards

Source: remindermedia.com

Farming in real estate refers to the process of getting listings from one geographic or demographic area. It is a cost-effective marketing strategy that aims at becoming an authority in a specific real estate market. It requires you to be efficient, consistent, and use the right tools. You also need to be patient as it takes time for the strategy to be fruitful.

A real estate agent should grasp the basic statistics in the target demographic area, including the various properties in the area and the people living in the neighborhoods. This will help customize your message to the people and become a valued local resource by offering authentic and relevant information.

Real estate farming postcards can help you collect leads and gather new listings. You can use various postcards depending on the message you want to send across. Sending just listed postcards will keep homeowners in the know about listings in the neighborhood and their prices.

The homeowners are likely to share this information with friends and family, generating leads. Other postcards to send include just sold postcards, open house postcards, market update postcards, and active agent reports.

Sending postcards for real estate farming has various monetary and economic advantages. Postcards can be automated for efficiency, which saves you time. You can also integrate postcards into your digital marketing strategies.

To make your postcards effective, you must be consistent and focus on a small audience that you can easily manage. Ensure that your postcard design is professional to show seriousness and have a respectable status with access to high-quality materials. The postcards should have a clear and straightforward call to action.

3. Use Social Media Marketing

Source: landofstudies.tech

Millions of people use social media regularly, making it a valuable tool to generate leads in real estate. You can use social media to promote your business by connecting with people personally. It is crucial that you ensure your real estate campaign is effective to receive a higher level of engagement.

Identify your target audience and become an influencer by providing relevant real estate knowledge. This can increase your chances of attracting potential buyers and sellers in your area.

You also need to get personal with your followers by liking their posts and leaving comments. This helps to cultivate a relationship that instills trust. Additionally, provide your clients with quality and interesting content that they want to read. You can post promotional content, fun or entertaining content or how-to information.

Posting content consistently and strategically will help you stay relevant and increase engagement. Technology is constantly improving, and with various social media sites, you need to choose your platform wisely for maximum benefits.

4. Start an Email Newsletter

Source: monsterinsights.com

An email newsletter allows you to communicate with your target audience by sending informative tips or news about your business. This helps generate traffic, build a loyal following and increase your sales. There are various steps you need to follow when starting an email newsletter. First, you need to choose an email marketing service provider.

Your provider should be easy to use with advanced email list growth tools. You then have to create an email list and configure your email list settings. Other steps include adding newsletter signup forms and sending your first email newsletter.

An email newsletter has various requirements to ensure that it’s effective and people enjoy reading it. The newsletter should be brief, ideally only one page to make it desirable and incorporate storytelling. The first component of a newsletter is a subject line that introduces the purpose of the email and draws the user to read more.

The body of the email should focus on the topic and strike a balance between providing information and promotion. Your newsletter should also have eye-catching images and graphics to enrich personality and engage the audience. The last component of a newsletter is a CTA that prompts a user response.

5. Blogging

Source: biznis.vesti.rs

Running a blog can generate leads for your real estate practice by providing quality content. The content should drive the audience to take action. Blogging aims at educating, entertaining, enlightening, and engaging your visitors to cultivate a relationship and build trust.

It also gives your audience reasons to convert by incorporating a well-placed call to action. Posting a well-written blog consistently can establish you as a leader or expert in the industry that people can trust. Furthermore, it is a cost-effective strategy that will continue to drive results for a long time.

You can include so many items in your blog, including local events, housing trends, kids’ stuff, home maintenance, testimonial pages, and dog-friendly content. Your content should be customized for the internet and stay up to date with the latest trends in the industry to ensure that you remain relevant.

Knowing your niche and utilizing it fully can help you grow your audience. Other ways to grow your audience include writing unique topics, offering exclusive content, and proper use of keywords.

Summary

You can use other strategies to generate leads, including web forms, referrals, hosting events, and cold calling. Maximizing these strategies will help you generate leads and grow your sales. As a real estate agent, you need to be on the lookout for new and innovative ways to generate leads and improve your business.

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Buy Instagram Followers: How to Buy Instagram Fans & Likes https://ericaobrien.com/buy-instagram-followers/ Mon, 20 Dec 2021 13:15:24 +0000 https://ericaobrien.com/?p=768 Being the most popular image-oriented social media platform, Instagram was destined to become the place where everyone has a chance to become famous. That’s why the most valuable resource on this platform is followers. Their number defines what other people think about your profile, how brands think of you in...

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Being the most popular image-oriented social media platform, Instagram was destined to become the place where everyone has a chance to become famous. That’s why the most valuable resource on this platform is followers. Their number defines what other people think about your profile, how brands think of you in terms of promotion, and finally, followers count decides how much engagement you get.

While you can go the long way around and start earning people’s attention and trust in a more traditional and time-consuming way — quality content, paid promotion, content planning — you can speed up the process a little bit and buy more followers for your Instagram profile. “Soc-Promotion” offers the most affordable options for more followers — try them out now:  https://soc-promotion.com/instagram/followers.

Is it safe to purchase followers?

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Technically, Instagram is against buying followers and activity metrics such as likes or views. But there are two points that make this purchase totally worth it:

  1. You can order a package with follows from real people targeted as your potential audience — this way the growth will look organic and people won’t unfollow you later.
  2. It’s a perfect kickstart for your bigger marketing strategies. When people start actively following a profile, the algorithm thinks this account has relevant and attention-worthy posts, promoting them higher in the users’ feeds.

There’s one thing to keep in mind, though — too many new followers at the same time is a big red flag for the algorithm. Your account might even get banned for suspicious activity! This is why you might want to grow your audience in moderate portions. If you have only a few posts and suddenly thousands of people are following you, that definitely looks like something fishy is going on.

The best way to buy followers safely is to order small packages from time to time, ensuring your growth looks as organic as possible.

Where to buy genuine Insta followers?

Source: unsplash.com

There are plenty of services that offer you different packages and even bundles for a variety of prices. Some of them are scams, some are not — how to find a decent service?

Rule #1: make sure the website has a valid SSL certificate, and payment options are convenient for everyone (i.e. the website accepts Visa and MasterCard, and not just Bitcoin or not widely known payment systems).

Rule #2: a good service will drip-feed your followers to make it look more natural for the Instagram algorithm and for other users.

Rule #3: check the website for real reviews.

Rule #4: check if there is a proper refund policy.

To make your results look a hundred times better and make everything look as natural as possible, use the best practices of running an Instagram account: post relevant content, make sure your images or videos are high-quality, and publish your posts regularly — that’s the basics. Add more traffic from your other social media, and polish it by purchasing new followers in appropriate amounts.

“Soc-Promotion” is a perfect place to boost activity on your profile. Buy 100, 250, and as many as 50000 new followers to make your account popular. It’s easy:

  • choose a package;
  • enter your email and @ of the account you want to promote;
  • proceed to payment options and enjoy the first results in 24 hours after completing the payment.

Why does the quality matter?

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The more, the better — it works perfectly with followers’ count, but also you might want to make sure your new audience at least looks legit. The reason is obvious — people can quickly define if you have bots instead of real people following you, and bots are a red flag for good promotion.

Focus on organic growth — you need real people to follow you, or else you won’t get any engagement with your posts. Combine buying new followers with other well-known techniques to make more users know you: paid promotions, activity on other users’ profiles, directing the traffic from your other sources. Only real people will provide you with the visibility you need. It works like a chain: the more people notice you, the more profile visits you have, the more people want to follow you.

Remember that only real people can give your promotion real results — it’s all about reputation these days, and if you’re lying about how many people actually follow you for your content, you’re losing everything on this platform.

Also, worth noting that Instagram’s algorithm is really great at detecting fake activity. This is why ordering activity packages from sketchy websites is dangerous — the algorithm will instantly recognize a fake activity and put your profile under sanctions.

You need engagement from your audience — without that, your profile is just a silent gallery. By buying high-quality real followers, more real people will notice your content and might want to follow you.

And remember — there are affordable services and cheap ones. Affordable services like “Soc-Promotion” care about the quality and provide you with the safest ways to promote your Insta for a reasonable price.

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Do Likes Still Matter For Instagram Marketing – 2022 Guide https://ericaobrien.com/likes-still-matter-for-instagram-marketing/ Tue, 02 Nov 2021 14:39:06 +0000 https://ericaobrien.com/?p=600 In the last couple of months, most of our Instagram profiles have lost their old feature. Which one are we talking about? The exact number of likes underneath our pictures. At first, only some influencers were given this option to experiment with, but it seems now as if everyone will...

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In the last couple of months, most of our Instagram profiles have lost their old feature. Which one are we talking about? The exact number of likes underneath our pictures. At first, only some influencers were given this option to experiment with, but it seems now as if everyone will get the exact same treatment. How do you feel about this? More importantly, how are Instagram’s likes going to impact bigger brands and overall marketing strategies? Keep on reading as we discuss this down below.

The Purpose of the Like Features

Before they were a vanity metric, a form of approval, support, and a source of income, Instagram used likes to understand better what users like & dislike on their social platform. If you had more likes, the more popular & relevant you were at the time. With the help of likes, the Instagram algorithm was able to see your preference and content that you like while successfully pushing it to your feed.

Nowadays, Instagram uses other metrics to understand what type of content we enjoy on social media. With the help of your watch time and hashtags that you use they can push your content to your feed.

What Happens as They Get Hidden?

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If Instagram hides the number of likes, people will tend to scroll more and like less. This means that you will soak in and see quite a lot of content since all of your focus will be on consuming it. However, what happens when you finally like a piece of content, post a comment and it pops on the newsfeed for others to see it? Quite a lot frankly.

Do Likes Still Matter?

If you still get tons of likes during this era even where your name is not showing underneath your picture, you are a lucky one. Why? This lets Instagram know that your content is engaging. If your fans or your followers like what you have to offer, this social media platform will recognize that, while pushing all of it to the newsfeed. This means that the sooner you can get your audience to get used to liking your content, the more likely they are to do it even when this feature is hidden. Engagement is always the key performance indicator of how well your account is doing, and this new feature and option shouldn’t mess with your plans or your brand work & flow.

What Is the Point of Visible Likes?

Source: unsplash.com

For the longest time, one could see the likes counter under an IG user’s public post, which would automatically make him or her relevant and ”famous”. However, for businesses, likes have had a different purpose, such as:

  • Mass acceptance by consumers
  • Better influential opportunities
  • A chance to hold campaigns, contests, and giveaways using “liking” posts as an entry requirement

This is why brands and businesses will still need this feature (or some sort of it) for proper, fast, and reliable work through social media when getting exposure.

How to Get More Likes? The Top 5 Ways

If you as a brand or an agency want to get the right level of exposure and you want to get noticed, it is vital to interact with your audience. New and upcoming vloggers, YouTuber’s, streamers, models, etc will need to promote themselves the best they can. Push yourself to the feature page and get recognized only when posting frequently, talking with your followers, but also getting likes & new followers.

1. Get inspired by other brands and industries

Source: pixabay.com

Where do you pull your inspiration from? If you’re only following your industry or your circle of friends, you won’t find fresh ideas and a modern take on what you like and love. This is why you need to customize and cater your content to your audience and your agency. Go through some different hashtag options, do a bit of investigation and see what works well for others while asking yourself if it is a good move for your brand.

2. Run a contest

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Some of the highest engaging content on Instagram is centered around sales and giveaways. If you can set something up that will get the user’s reaction, throw on a giveaway. Ask your audience to like the content & follow your account, but also tag a friend or two. This way you will raise awareness while getting the right level of exposure. Just make sure that your giveaway prize is a good one or at least something unique. No one wants old-school tablets or coupons.

3. Tag your post’s location

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Especially relevant to travel and retail brands, as well as companies that work in different locations – this is a must-do. Tagging a location ensures that your photo comes up when people are looking at a location. People from all over the world could stumble upon your account and find you and your relevant content, leaving them to relate to you and give you a like and follow. Make sure that your picture shows the true beauty of your tagged location as well.

4. Invest some time in your captions

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With the right tone and voice, your captions can be just as captivating as your photos. Your captions can say a lot about you, leaving them as practical as photos to get the right level of exposure and recognition. Show to your audience and your followers that you’re sentimental, open, as well as honest. No filter and no cap content nowadays does the best.

5. You can always buy likes

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In case you need a solution that is effective and that can work immediately right on the spot, instant likes are your next big move! Depending on your needs they can help you grow your Facebook, Pinterest, Instagram, Twitter, Spotify, Linkedin, and Google+ accounts. Simply choose a package from 500 and up 100,000 likes. Get a solution that works for you and your company to get the recognition that you deserve in the shortest time possible.

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